The Mobile AR technology has reached the mainstream, with applications released for cell phones equipped with sophisticated positioning sensors. Application of this type of AR technology is a printed 2D version (augmented reality marker) and then with the help of application on mobile phone or the device detects the picture, it replace the 2D picture with a 3D image for a better understanding. During shopping if a tag is seen by the rear camera of mobile phone and recognizes it with optical character recognition technology then it can replace the word on the screen with any preferred language. It will translate the entire content than can be of great use for tourist coming from various other countries. Projectors can be made interactive with the help of recognition based AR. Projector can automatically detect object and automatically adjust according to size, distance and color of surface. Using this, imagination of possibilities is limitless.
As for various application of AR technology, augmented reality and virtual fitting rooms has the potential to help the online retailer reduce returns, increase turnover and provide the customer with an enhanced online experience. . Currently online eye wear retailers websites such as Ray-Ban and GlassesDirect.com are employing augmented reality to try on glasses in real time using video images through a webcam. The application uses advanced facial recognition technology and face mapping to ensure the virtual eye wear frames can be viewed at every angle as the face rotates. Online shopping is increasing day by day but among its drawback specially with respect to apparel shopping is that the person do not have actual visualization or feel before it gets the physical delivery of product.AR Technology can be used by taking an image or multiple image of shopper and superimpose the clothing item/accessories on the ideal size of shopper body instead of just the picture on the screen.
Personalized Shopping Experiences
A majority of retailers have experienced a significant increase in product sales after implementing AR VR techniques in their marketing strategies. A large number of e-commerce brands and retail companies use personalized marketing strategies to engage their target audience. They formulate their strategies in accordance with the increasing requirements of their customers for effective targeting.
Augmented reality app development services can significantly improve their marketing efforts by delivering personalized customer experiences that maximize engagement and interactivity. With three-dimensional VR simulations, retailers can provide immersive in-store experiences to their customers from the comfort of their homes. VR marketing enables retail brands to promote their stores or a range of products and pull in more customers.
Augmented reality has also become an effective marketing medium that provides customized shopping experiences. AR apps enable customers to easily locate a store, find products, and compare them on several quality parameters.
Better Customer Satisfaction
Customer satisfaction is the ultimate key to build healthy customer relations. A large number of online/offline businesses (especially in retail) are thriving on their customer experiences. A majority of customers make their purchasing decisions based on product reviews posted by other shoppers. In short, customers are more likely to return to a retail store if they had a pleasant shopping experience during their previous visit. The personalized shopping experiences rendered by AR and VR technologies are effective at improving customer loyalty and building healthy customer relations.
Several retailers use AR-powered apps to run customer loyalty programs where they offer unique rewards based on the customers’ previous purchases. Such reward mechanisms are effective at retaining their customers and building long-term customer relations.
Employee Training Programs
Training the staff is a tedious and time-consuming process. Companies spend a huge amount of money every year in employee training programs. Additionally, in the absence of real-life simulations, these training programs might not give the desired results, causing major financial losses.
In retail, using AR/VR techniques in staff training programs can provide greater benefits by significantly reducing training costs and minimizing human effort. Virtual reality enables retailers to train their staff in a virtually created real-life environment using 3D simulations. These types of training programs are more effective as they prepare the staff to efficiently handle a real-life situation.
The Future of AR and VR in Retail
Augmented Reality (AR) and Virtual Reality (VR) have made headway in the retail sector. These technologies continue to make significant progress with new developments in their underlying algorithms. A large number of retailers in various countries have successfully launched AR-powered apps to boost customer engagement. A majority of them are also using VR techniques as part of their marketing campaigns. The positive response from customers has enabled these retailers to significantly boost their sales and revenu
Hope it helps you understand AR in Retail industry.
A startup, WoWExp is working on AR,VR, MR to create WoW Experience for everyone